The 10 Worst Findability Crimes Committed by Web Designers & Developers
Posted by Ivica Miskovic in Computers
Those who do not heed findability in many cases without even pondering it manage to make a website useless for a client as it won’t have many users or if some appear, they won’t find what they seek.
Here I collected the 10 worst findability crimes committed By web designers & developers you should avoid:
10. Excessive Pagination
Do you think people click 3, 5, 10 pages just to see some images? Some do, but you loose a large part of your audience with each click. Also those who only scan the page will leave instantly.
Do you think people click 3, 5, 10 pages just to see some images? Some do, but you loose a large part of your audience with each click. Also those who only scan the page will leave instantly.
9. Multiple meta keywords
The meta keyword tag is a relic of the dark past of the pre-Google era, unfortunately webmasters still assume that you need dozens of keywords in there. You can skip the tag altogether.
The meta keyword tag is a relic of the dark past of the pre-Google era, unfortunately webmasters still assume that you need dozens of keywords in there. You can skip the tag altogether.
8. Multiple meta tags
Many websites still use at least a dozen meta tags while they get ignored by Google and people can’t see them anyway. They just clutter the code. Meta description and meta robots are perfectly sufficient.
Many websites still use at least a dozen meta tags while they get ignored by Google and people can’t see them anyway. They just clutter the code. Meta description and meta robots are perfectly sufficient.
7. Duplicate titles
When every page has the same title how am I supposed to find out the differences? Google thinks so too. Every page needs it’s own title.
When every page has the same title how am I supposed to find out the differences? Google thinks so too. Every page needs it’s own title.
6. Obnoxious fonts and font sizes
A few years ago Flash pixel fonts were en vogue but so small that only hawk eyed youths could decipher them. With the dawn of the web standards movement the opposite was the case, the bigger the better so that simple text become unscannable or sometimes unreadable due to sheer size. Also Verdana headlines still haunt me sometimes. Why not find a middle ground?
A few years ago Flash pixel fonts were en vogue but so small that only hawk eyed youths could decipher them. With the dawn of the web standards movement the opposite was the case, the bigger the better so that simple text become unscannable or sometimes unreadable due to sheer size. Also Verdana headlines still haunt me sometimes. Why not find a middle ground?
5. Bizarre URL structure
Many high profile websites still use URL structures that are unstable, seemingly random and unreadable for both humans and robots. They probably never heard of the term URL design.
Many high profile websites still use URL structures that are unstable, seemingly random and unreadable for both humans and robots. They probably never heard of the term URL design.
4. Hidden headlines
While HTML offers 6 headlines tags, h1-h6, web developers started using divs and spans for headlines artificially making them bigger using font-size: 600% e.g. while the Google bot did not even know that it’s a headline.
While HTML offers 6 headlines tags, h1-h6, web developers started using divs and spans for headlines artificially making them bigger using font-size: 600% e.g. while the Google bot did not even know that it’s a headline.
3. Fancy JavaScript menus
Since at least 1999, the more complicated JavaScript menus you used, the better, many of them are still not crawlable by search engines, also most people won’t click hidden menu items.
Since at least 1999, the more complicated JavaScript menus you used, the better, many of them are still not crawlable by search engines, also most people won’t click hidden menu items.
2. Mysterious links
Why tell anybody what you do when you can make them guess? “Profile”, “projects” is much more mysterious than just writing “web design”, “graphic design” or “programming”. Let them click to find out or bounce if they are not patient enough.
Why tell anybody what you do when you can make them guess? “Profile”, “projects” is much more mysterious than just writing “web design”, “graphic design” or “programming”. Let them click to find out or bounce if they are not patient enough.
1. Cool HTML titles
For years web designers used “cool” HTML titles for their websites, the more special characters, the less decriptive keywords the better: —===###///Name///###===— Also imagine a book cover with only the author’s name but with no title, many web designers won’t disclose what they do or offer. Some obviously only offer portfolios. Many sell “work” or “projects”.
credited to link
For years web designers used “cool” HTML titles for their websites, the more special characters, the less decriptive keywords the better: —===###///Name///###===— Also imagine a book cover with only the author’s name but with no title, many web designers won’t disclose what they do or offer. Some obviously only offer portfolios. Many sell “work” or “projects”.
credited to link
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